Custom Water Bottle Sizes

Choosing the right bottle size is an important part of any custom bottled water program. Different bottle sizes are better suited for different settings, distribution methods, and customer expectations. Below is a breakdown of the most common custom water bottle sizes and how businesses typically use them.

8 oz Custom Water Bottles

8 oz bottles are compact, lightweight, and cost-efficient, making them a popular choice for short interactions and quick refreshment. They are commonly used for meetings, giveaways, welcome bags, and events where portability matters.

This size is ideal when water is offered as a courtesy rather than a primary refreshment and works well when large quantities are needed.

12 oz Custom Water Bottles

12 oz bottles offer a balance between convenience and perceived value. They provide more water than mini bottles while remaining easy to handle and store. This size is frequently used for promotions, customer-facing environments, and offices.

Businesses often choose 12 oz bottles when they want to offer a more substantial refreshment without moving to full retail-sized bottles.

16.9 oz Custom Water Bottles

16.9 oz bottles are the most common and widely recognized bottle size. This size closely matches standard retail bottled water, making it familiar and comfortable for customers.

They are often selected for hospitality, workplaces, and settings where water is expected to last longer or be consumed over time.

Available across many bottle styles and materials.

20 oz Custom Water Bottles

20 oz bottles provide maximum hydration and higher perceived value. This size is well suited for environments where customers or employees need more water, such as outdoor settings, active workplaces, or long-duration events.

Because of their size, these bottles are often chosen when water serves a functional role as well as a branding opportunity.

Available in select bottle styles.

Bottle Sizes FAQ

The most popular custom water bottle size is 16.9 oz, as it closely matches standard retail bottled water. It offers a familiar feel and provides enough water for longer consumption.
8 oz bottles are commonly used for giveaways, meetings, and welcome bags. They are lightweight, cost-effective, and easy to distribute in large quantities.
Value depends on how the water will be used. 12 oz bottles offer a good balance between cost and perceived value, while 16.9 oz bottles provide a larger refreshment and higher perceived value in customer-facing settings.
Yes, multiple bottle sizes can be ordered, but they must ship on separate pallets. Different bottle sizes require different label dimensions, and mixing sizes on the same pallet creates unnecessary complexity during production and labeling. Shipping bottle sizes separately helps ensure accuracy, efficiency, and consistent quality.
Yes. Case counts and pallet quantities vary by bottle size. Smaller bottles typically come in higher quantities per case, while larger bottles have fewer units per case.
Most bottle sizes are available across multiple bottle styles, though availability can vary. Viewing available bottle styles can help you understand which sizes and designs work best together.