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January 26, 2016 -The vast majority of consumers see water as a smart beverage choice and consider bottled water to be healthier than soft drinks, according to newly released findings from a survey conducted online by Harris Poll of more than 2,000 U.S. adults 18 years and older for the International Bottled Water Association (IBWA). The polls conclusions reflect healthy hydration trends that are driving annual bottled water sales and consumption increases, and make it clear why the Beverage Marketing Corporation (BMC) says that bottled water is on course to become the number one packaged beverage in America in 2016.
Americans are making their voices heard in the marketplace, and choosing bottled water more frequently is one way they are leading healthier lives and making smart diet decisions.
Source: International Bottled Water Association (IBWA)
In today’s on-the-go society, most of what we drink comes in a package. Consumers choose bottled water for several reasons, including its refreshing taste, healthfulness, reliable quality, zero calories and additives, and convenience. In fact, since 1998, approximately 73 percent of the growth in bottled water consumption has come from people switching from carbonated soft drinks, juices, and milk to bottled water.
Your brain is 75% water
Water cushions joints
Your blood is 92% water
Water is required for breathing
Water carries nutrients & oxygen to all cells in the body
Water protects and cushions vital organs
Muscles are 75% water
Water helps your body absorb nutrients
Water moistens oxygen for breathing
Bones are 22% water
Water helps to convert food into energy
Water removes waste
Water regulates your body temperature
The International Bottled Water Association (IBWA) reports that in 2012 overall consumption of bottled water jumped by 6.2 percent to 9.67 billion gallons. Per capita consumption was an average of 30.8 gallons of bottled water, up 5.3 per cent. Bottled water increased in absolute volume more than any other beverage category in the U.S. Changes in per capita consumption indicate persistent interest in a product that consumers embrace as a healthful alternative to other beverages. (Source: Beverage Marketing Association) Read More Bottled Water Stories, Articles and Facts at