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Recent Survey Results Find That Americans Want Bottled Water Readily Available
January 26, 2015 -The vast majority of consumers see water as a smart beverage choice and consider bottled water to be healthier than soft drinks, according to newly released findings from a survey conducted online by Harris Poll of more than 2,000 U.S. adults 18 years and older for the International Bottled Water Association (IBWA). The polls conclusions reflect healthy hydration trends that are driving annual bottled water sales and consumption increases, and make it clear why the Beverage Marketing Corporation (BMC) says that bottled water is on course to become the number one packaged beverage in America by 2016.
Americans are making their voices heard in the marketplace, and choosing bottled water more frequently is one way they are leading healthier lives and making smart diet decisions.
Source: International Bottled Water Association (IBWA)
The Healthy Consumer Choice
In todays on-the-go society, most of what we drink comes in a package. Consumers choose bottled water for several reasons, including its refreshing taste, healthfulness, reliable quality, zero calories and additives, and convenience. In fact, since 1998, approximately 73 percent of the growth in bottled water consumption has come from people switching from carbonated soft drinks, juices, and milk to bottled water.
Water helps nearly every part of the human body function efficiently. Considering that our bodies are almost two-thirds water, it is important to understand water's role in a healthy lifestyle. Here are just some of the things water does in your body:
|Your brain is 75% water||Water protects and cushions vital organs|
|Bones are 22% water||Water cushions joints|
|Muscles are 75% water||Water helps to convert food into energy|
|Your blood is 92% water||Water helps your body absorb nutrients|
|Water carries nutrients and oxygen to all cells in the body||Water removes waste|
|Water is required for breathing|
|Water moistens oxygen for breathing||How Much Water Do You Need Each Day?|
|Water regulates your body temperature||Find Out - IBWA's Water Calculator|