Blog

Dec
17
Smartwater is America's Sweet Heart

New bottled water products are launched all the time. There are probably two dozen a year. Sadly, or luckily,depending on the product, most of these fail or disappear within months. But there is one product became highly successful but has won the hearts and minds of the American bottled water consumer. That product is Glaceau "Smartwater".

Smartwater was launched approximately 5 years ago along with Glaceau's other successful product line of Vitamin waters. But Smartwater is the purified water product with added electrolytes (calcium and magnesium additives) that promises to make you smart if you drink it. How can you go wrong with a promise like that. And thousands over the years have accepted the challenge.

The original bottles included a "Genius" meter printed on the side of the bottle. The more you drank the smarter you became and when the bottle was empty the meter indicated that you reached genius level. Very cute. Very creative.

Smartwater continues to be a huge selling product for the Coca Cola company which purchased the product line from Energy Brands in 2007. Smartwater can be found in many retail stores and also on-line at Bottled Water Store.com. Smartwater is the best selling product at Bottled Water Store.com. Customers like to have cases delivered to their door at home or work and often purchased Smartwater as gifts.