WATER BLOG:
STORIES,
NEWS & FACTS
America Recycles Day!
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The International Bottled Water Association
applauds efforts to encourage consumers to always recycle, a key aim
of the America Recycles Day campaign. This event was founded by
‘Keep America Beautiful” thirteen years ago and has been celebrated
each year on November 15 to remind Americans about the importance of
personal recycling and the need for effective community recycling
programs.
Plastic bottled water containers – whether single
serve PET, or home and office delivery (HOD) 3 and 5 gallon jugs –
are all 100 percent recyclable. In addition, HOD plastic water jugs
are reusable. The bottled water industry has encouraged recycling
for many years and taken actions to help improve community curbside
recycling programs.
“Efforts to educate consumers
about recycling empty plastic water bottles appear to be having an
effect. A 2008 National Association of PET Container Resources
(NAPCOR) study (the most recent data available) found recycling
rates for bottled water containers at a decade high of 30.9
percent,” said Tom Lauria, Vice President of Communications at the
IBWA, “That’s a 32 percent improvement over the previous year, and
more than 50 percent improvement since 2006.”Currently, bottled
water containers are the single most recycled item in single stream
curbside recycling programs. In 2008, data from the “Post-Consumer
Plastic Bottle Recycling Report” indicates the recycling rate for
all plastic bottles is 27 percent.
“It is encouraging that the improvement of
bottled water container recycling is now over the 30% mark, but we
are reminded that still more needs to be done by bottled water
companies and all companies producing consumer products packaged in
plastic,” Mr. Lauria said.
Furthermore, the industry has made significant
inroads in reducing the amount of virgin plastic used to make
bottled water containers by light-weighting its packaging. Over the
past 8 years, the total weight of PET plastic bottled water
containers has been reduced by 32 percent. This has saved over 1.3
billion pounds of PET resin plastic. Other innovative ways to
improve recycling is by expanding the use of recycled PET
(rPET), and exploring
new compostable and bio-degradable plastics.
According to the U.S. Environmental Protection
Agency, PET bottled water containers as comprise only 1/3 of one
percent of the U.S. waste stream. Although a relatively small
amount, bottled water companies are serious about bringing that
statistic down even further. Earlier this year, members of the
International Bottled Water Association approved a plan that would
see our industry work more closely with municipalities to improve
the recovery of recyclable material, primarily through the expansion
of single-stream curbside recycling collection programs. Right now,
approximately half of American communities do not have such
programs.
“IBWA’s ‘Material Recovery Program’ framework is
intended to assist in developing new, comprehensive solutions to
help manage solid waste in communities throughout in the United
States by having all consumer product companies work together with
state and local governments to improve recycling and waste
collection efforts,” Mr. Lauria said.“The bottled water industry is
ready to take action on this front, but to truly improve how America
recycles, we need a comprehensive effort that focuses on all
consumer product packaging.”
“America Recycles Day is an important, one-day
event, but consumers should think about recycling everyday and make
a point to do it right,” Mr. Lauria said. In order to reach
consumers about recycling, IBWA recently partnered with Earth
911.com, a major consumer education services company and website
that addresses product end-of-life solutions and provides proper
disposal information for more than 200 consumer products in over
120,000 locations. IBWA sponsors the website’s section on plastic
bottle recycling.
December 2010
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Arctic Ice
Water from Greenland
A new (and
expensive) bottled water product from Greenland has been recently been
introduced. The product is called simply 938 and it is harvested from
melting glacial icebergs. The water can be as old as 10,000 years and has a
natural pH of 9 which might be a record for naturally occurring bottles
water.
Not your ordinary
supermarket water, 938 is targeted at the health and lifestyle niche and an
upscale exclusive clientele. Currently the product is only available from a
hand full of retailers in Switzerland.
November 2010
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Water Safety
Q. I’ve been saving gallons of water in
unopened plastic jugs since 9/11. Does the water go bad for drinking and
cooking?
A. If the water was clean when it went into the
containers, if the jugs were perfectly clean and sanitized to begin
with, and if you are sure the containers were never opened, it will not
have become unsafe to consume.
If you have doubts about any of these factors, the water can still be
used if it is purified. The purification methods usually suggested are
filtering followed by boiling or adding a few drops (about eight drops
per two-liter bottle) of unscented liquid household
bleach.
Authorities like the
Red Cross and the
Federal Emergency Management Agency recommend keeping emergency
water supplies on hand in case of a disaster: a gallon a day per
household member, enough for at least three days. It should be either
commercially bottled water or chlorinated tap water put into clean,
food-grade, soft-drink-type plastic containers, not cardboard juice or
milk containers.
The authorities also recommend renewing the supply every six months
and keeping it away from heat and sunlight, which encourage the growth
of any microbes that may be present. Boiled water can be aerated to make
it more palatable by pouring water back and forth between two clean
containers. C. CLAIBORNE RAY
Source: NY Times
October 2010
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2010 Water Innovation Awards Announced
The water innovation awards are designed to recognize
excellence and creativity on a unique global platform for the packaged
water industry.
“The worldwide packaged water industry continues to
innovate at an impressive rate, giving consumers more choice and providing
hydration solutions for every consumption occasion from on-the-go to fine
dining,” said water innovation magazine editor Medina Bailey. “At the same
time, the industry has taken the initiative in actively addressing the
environmental agenda, and also adopted a leading role in the ethical and
humanitarian arena. Add entertaining, and often educational, marketing to
the mix and you can see why the water innovation awards provide a great
platform to celebrate excellence and innovation across the global packaged
water industry. They will also be an incentive and an inspiration for others
in the industry to follow suit.
The water innovation awards provide a great platform
to celebrate excellence and innovation across the global packaged water
industry.
“There are 17 exciting categories, covering brands,
products and packaging of every sort, as well as categories designed to
celebrate success in environmental sustainability, ethical and humanitarian
initiatives, and marketing. Be sure to check out our three new categories,
which will enable ingredients and technical companies to also take part.
“Entries close on 10 September 2010, and an international
panel of industry experts will gather to judge the entries in London on 3
and 4 October. The last water innovation awards saw over 200 entries from 40
countries. We are hoping to break that record this year, ensuring a major
celebration of success for the global packaged water industry. All entries
will feature in the 2010 water innovation awards Showcase magazine, so don’t
miss out – enter your company’s products and achievements now. Good luck”.
“Beginning as the bottledwaterworld design awards in
2002, this is FoodBev Media’s longest established international awards
scheme,” said FoodBev Media Group Editorial Director Bill Bruce. “Having
presented previous water awards in Paris, Dubai, Ferrara and Wiesbaden, it’s
great to see the programme coming home this year as the announcement of
finalists and winners will be announced at a special awards Gala Dinner
during the Global Bottled Water Congress in Gleneagles, Scotland, on 2
November.
“One clear measure of the popularity of the awards has
been the interest from sponsors. I am delighted to announce that, at launch,
we have already secured one company – Stora Enso – sponsor of the Best new
label or decorative finish category.
New! Seawater – In A Box
Packaged seawater seems set to become the latest must-have ingredient in
kitchens across the country.
Acquamara is purified seawater from the Outer Hebrides and is claimed to
enhance the flavor of foodstuffs, from shellfish to soups. It’s believed to be
the first packaged seawater in the world that has been aimed at the culinary
market.
Created by Andy Inglis, a former UN official who now lives in East Lothian,
Acquamara was launched at the Taste of Edinburgh Festival. He admits some diners
may baulk at paying almost a fiver for something that can be found naturally.
“I think it’s going to be seen as a bit cheeky, but if I can be a bit cheeky
and create jobs in the Hebrides, then I’m happy being a bit cheeky,” he said.
Acquamara comes from the waters around the tiny Hebridean island of Berneray,
where it is extracted from the sea and passed through a filter that cleans it of
dirt, sand and rust, and any other containing particles. It is then tanked to a
bottling facility near Dunbar. Certified as safe drinking water under EC
drinking water standards, it’s sold in 3-litre and 20-litre bulk bag-in-box
containers.
The name Acquamara comes from the Italian for water, ‘acqua’, and the Gaelic
for sea, ‘mara’. It was inspired by Inglis’ days working for the UN in Rome, as
well as by the source of the water in the Gaelic-speaking Outer Hebrides.
Source: Scotland on Sunday
August 2010
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Bioplastics
This year we have seen the growth of water bottles made from Bioplastics. But
what are Bioplastics?
Bioplastics are a form of plastic made from organic materials like vegetable
oil, corn starch or pea starch rather than from petroleum. They are used either
as a direct replacement for traditional plastics or as blends with traditional
plastics They can be more environmentally friendly because they can are made
from renewable resources and can be composted, blending harmlessly with the
soil. The cornstarch molecules that bioplastics contain slowly absorb water and
swell up, causing them to break apart into small fragments that bacteria can
digest more readily.
Bioplastics are not without their own problems. Bioplastics are made from
plants such as corn and maize and there is concern that land that could be used
to grow food for the world is being used to "grow plastic" instead.
Because there are many different types of bioplastic, there's no guarantee
that the product is compostable or recyclable. While bioplastic is sometimes
compostable, it often requires high intensity, high heat commercial composting —
it's not just a matter of tossing it into the compost bin at the bottom of the
garden — and when some biodegradable plastics decompose in landfills, they
produce methane gas.
Bioplastics can generally only be made into disposable items. It is easy to
have bioplastic cups, forks and shopping bags, but there are still problems
making transparent water bottles that will hold water for a few months.
Bioplastic looks like regular plastic. If bioplastics end up in current
plastics recycling bins, they can contaminate the works and make the entire
batch they're with impossible to recycle. There are fears that increasing use of
some bioplastic may undermine existing efforts to recycle plastics.
July 2010
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2009 Bottled Water Statistics
The
International
Bottled Water Association (IBWA), in conjunction with Beverage Marketing Corp. (BMC)
<www.beveragemarketing.com> has released 2009 bottled water statistics, compiled
by BMC, a research, consulting and financial services firm dedicated to the
global beverage industry.
The new BMC data shows the bottled water
category's overall share of the liquid refreshment beverages marketplace held
steady at approximately 29.2 percent in 2009. The overall consumption of bottled
water has dropped slightly, by 2.5 percent, but the rate of decline is less than
the decline of total U.S. refreshment beverage market, which dropped 2.7 percent
in 2009. Given the continued poor U.S. economic situation, the bottled water
industry is happy to hold its own against other packaged beverages.
In
2009, total bottled water consumption was 8.45 billion gallons, a 2.5 percent
decrease compared to 2008's figure of 8.66 billion gallons. Overall in 2009,
the entire U.S. refreshment beverage category fell by 2.7 percent, the second
consumption downturn in two years. Analysts attribute the drop primarily to a
major U.S. recession, also in its second year. Consumption of carbonated soft
drinks fell by 2.3 percent while sports drinks as a category declined by 12.3
percent. Packaged fruit beverages fell by 2 percent. Recently-launched flavored
and vitamin-added bottled water saw an 8.8 percent decline. Energy drinks did
advance 0.2 percent, while ready-to-drink bottled teas saw a 1.2 percent gain,
the only category gains recorded in 2009.
"Although 2009 was the second
year in a row of unusual weakness in liquid refreshment beverages' performance,
the worst may be over," says Michael C. Bellas, chairman and CEO of BMC.
"Beverages are likely to be one of the first categories to benefit with a
job-led economic recovery because they represent an inexpensive form of
pleasure."
Bottled water's 29.2 percent market share in 2009 of the
liquid refreshment beverage category is up from 2008's volume share of 29.1
percent.
"During these tough economic times, consumers have trimmed
discretionary spending," says Tom Lauria, vice president of communications for
IBWA, "but bottled water sales decreased less than most other major categories.
Subsequently, we now enjoy steady market share as consumers chose bottled water
over other packaged beverages."
Lauria continues: "The faltering economy
has packaged beverage sales down across the board. Some industry watchers have
also wondered how much, if any, increased activism on the alleged environmental
impact of bottled water is a possible reason for the drop. However, there has
been a notable decrease in sales of nearly all packaged beverages including
steep drops in many packaged beverage products that activists never discuss or
protest. Meanwhile, there‚ was plenty of evidence that this recession is taking
its toll on all forms of consumer spending. Bottled water is well-established
and popular with consumers who rely on its convenience, healthfulness and
refreshing taste."
Consumers should also know that bottled water safety
and quality result from multiple layers of regulation and standards at the
federal, state and industry levels.
"Consumers must also be made aware of
the bottled water industry's outstanding record of environmental stewardship,
protection, and sustainability," Lauria says.
Bottled water containers
are 100 percent recyclable. Although bottled water makes up only one-third of 1
percent of the U.S. waste stream, according to the EPA, the bottled water
industry works hard on a number of fronts with recycling advocates, communities
and our beverage and food partners to increase recycling rates. The bottled
water industry is also at the forefront of utilizing measures to reduce its
environmental footprint. In the past eight years, bottled water companies have
reduced the weight of PET resin plastic single-serve bottles by 32 percent. That
is the equivalent of removing one out of three bottled water containers from the
waste stream.
June 2010
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US Bottled Water Industry Has Small Environmental Footprint
The International Bottled
Water Association (IBWA) recently commissioned a Life Cycle Inventory (LCI)
study to determine the environmental footprint of the US bottled water industry.
The results indicate that bottled water has a very small environmental
footprint.
The study found:
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Measurement based on British Thermal Units
(BTUs) indicates that the energy consumed to produce small-pack bottled
water containers (from 8oz to 2.5 gallons) amounted to only 0.067% of the
total energy use in the US in 2007. Home and Office Delivery (HOD) bottled
water (reusable bottles from 2.5 to 5 gallons) energy consumption only
amounted to 0.003% of the total energy used in the US in 2007.
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The small-pack and HOD bottled water
industries’ combined greenhouse gas/CO2 emissions amounted to only 0.08% of
total US greenhouse gas emissions.
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Bottled water packaging discards accounted for
only 0.64% of the 169m tonnes of total US Municipal Solid Waste (MSW)
discards in 2007.
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The process and transportation BTU energy use
for the bottled water industry was only 0.07% of total US BTU primary energy
consumption.
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Greenhouse gas emissions per half-gallon of
single-serve bottled water came to 426.4g CO2 equivalent, which is 75% less
CO2 eq per half-gallon than orange juice.
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Small-pack bottled water generates 46% less
CO2 eq when compared to soft drinks also packaged in PET plastic.
Franklin Associates, a
division of ERG, produced the LCI and prepared a report that quantified the
energy requirements, solid waste generation and greenhouse gas emissions for the
production, packaging, transport and end-of-life management for bottled water
consumed in the US in 2007.
According to a 2008
Beverage Marketing Corporation report, total consumption of bottled water in the
US in 2007 was 8.8bn gallons.
The environmentally aware
actions of many bottled water companies – such as the use of more recycled PET (rPET)
in their bottle production, increasing recycling rates, and enhanced light
weighting – have positively impacted the environmental footprint of the
industry.
Another recent study
confirms the bottled water industry’s very small environmental footprint. On 2
March 2010, Nestlé Waters North America, an IBWA member, released peer-reviewed
findings on its environmental footprint in a study conducted by Quantis
International.
Key findings from the study include:
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Water is the least environmentally ‘impactful’
beverage option.
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Tap water has lightest footprint, followed by
tap water consumed in reusable bottles (if used more than 10 times), and
then by bottled water.
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Bottled water is the most environmentally
responsible packaged drink choice.
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Sports drinks, enhanced waters and soda
produce nearly 50% more carbon dioxide emissions per serving than bottled
water.
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Juice, beer and milk produce nearly three
times as many carbon dioxide emissions per serving than bottled water.
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Milk, coffee, beer, wine and juice together
comprise 28% of a consumer’s total beverage consumption, but represent 58%
of climate change impact.
Source: International
Bottled Water Association
May 2010
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IBWA Files Lawsuit Against Zero Water for Making False and
Misleading Claims about Bottled Water
Alexandria, Virginia
-- On March 10, 2010, the International Bottled
Water Association (IBWA) filed a lawsuit against Zero Water
Technologies, LLC, the seller of at-home water filtration devices, for
repeatedly engaging in false, misleading and unsubstantiated advertising
designed to confuse consumers about its products and about how they
compare to bottled water products. IBWA’s complaint, which was filed in
the United States District Court for the Eastern District of Virginia,
notes that Zero Water has improperly disparaged the quality, safety, and
cost effectiveness of bottled water in comparison with its own products
and has made false and unsubstantiated claims about the capabilities of
its products.
Zero Water claims that its products “remove 100% of
detectable dissolved solids” and falsely suggests that the absence of
all total dissolved solids (TDS) creates a healthier, cleaner, tastier
water. In its lawsuit, IBWA points out that TDS is not an indicator of
water quality or contamination, as Zero Water insinuates. Rather it is
an innocuous collection of minerals commonly found in water. According
to IBWA President Joe Doss, “Total Dissolved Solids mainly affect the
taste of water and have not been shown to produce adverse physical
health effects. In fact, the World Health Organization (WHO) has
reported that certain concentrations of TDS may even have beneficial
health effects.”
Contrary to their advertising claims, Zero Water
filters do not remove all impurities or contaminants from water.
Furthermore, Zero Water filters only remove certain organic contaminants
for a short period of time before its low-capacity carbon filter is
exhausted.
Zero Water’s ads make repeated references to the Food
and Drug Administration (FDA) and FDA definitions for purified water
that mislead the consuming public into thinking that Zero Water and its
products have been tested, regulated, or approved by the FDA. However,
Zero Water’s products are not regulated by the FDA and there is no
evidence to suggest that Zero Water’s products have been tested to
determine whether they “meet the FDA definition for purified bottled
water” as stated in Zero Water’s ads. Rather, water filtration systems
such as Zero Water’s are for the most part unregulated. This leaves
consumers particularly vulnerable to claims like the ones made by Zero
Water: unsubstantiated, false, or misleading statements about the
safety, health benefits, and taste qualities of water treated by at-home
water filtration systems.
In contrast to Zero Water’s claims, bottled water
products sold by IBWA members and other bottled water companies are
comprehensively regulated by the FDA to ensure their safety, quality,
and proper labeling. Section 410 of the Federal Food, Drug, and Cosmetic
Act (“FDCA”) requires that the FDA bottled water regulations be at least
as stringent and protective of the public health as the federal
Environmental Protection Agency requirements for municipal drinking
water. In addition, the FDA mandates that bottled water products comply
with comprehensive requirements, including Standard of Identity
regulations, which provide uniform definitions for various types of
bottled water (such as spring, distilled, mineral, and purified water),
and Standards of Quality, which limit the amount of certain substances
that can be present in bottled water products. In particular, the FDA
Standards of Quality for bottled water set maximum allowable levels for
physical, chemical, microbiological, and radiological contaminants.
The cumulative effect of Zero Water’s misleading,
false, and unsubstantiated claims in its advertisements is that
consumers are deceived as to the quality and efficacy of Zero Water’s
products, as well as the claimed superiority of Zero Water filtered
water over bottled water products. Moreover, Zero Water misrepresents
its products’ capabilities and makes misleading comparisons to purified
bottled water products. As a result, IBWA members have been
substantially harmed and this lawsuit was necessary to correct this
untenable situation.
###
The International Bottled Water Association
(IBWA) is the authoritative source of information about all types of
bottled waters. Founded in 1958, IBWA's membership includes U.S. and
international bottlers, distributors and suppliers. IBWA is committed to
working with the U.S. Food and Drug Administration (FDA), which
regulates bottled water as a packaged food product, and state
governments to set stringent standards for safe, high quality bottled
water products. In addition to FDA and state regulations, the
Association requires member bottlers to adhere to the IBWA Bottled Water
Code of Practice, which mandates additional standards and practices that
in some cases are more stringent than federal and state regulations. A
key feature of the IBWA Bottled Water Code of Practice is an annual,
plant inspection by an independent, third party organization. Consumers
can contact IBWA at 1-800-WATER-11 or log onto IBWA's web site (www.bottledwater.org)
for more information about bottled water and a list of members' brands.
April 2010
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Bottled Water Coming To The Moon
The discovery of a significant amount of water on the Moon,
announced recently by NASA, has fired up space enthusiasts and would-be lunar
colonists. Building a permanent base on the Moon suddenly seems a lot less
daunting.
Cynics are already talking of humans polluting the Moon’s
water, while wags are joking that it’s only a matter of time before bottled
water companies get involved in harvesting lunar water, if not physically, then
somehow in marketing campaigns.
NASA’s announcement of water on the Moon has also complicated
things for President Obama, who hasn’t seemed very keen on resuming a manned
program to the Moon.
But more than anything else, what last week’s discovery
underscores is that our instruments are finally coming of age: we are witnessing
another golden era of astronomy, when our instruments’ capabilities are
beginning to equal those required to test our theories. (Recently, we have also
confirmed the existence of black holes and seen planets around other stars; we
have found that the universe is speeding up; we have seen the ripples from the
beginning of the universe.)
The idea that the Moon has water is not new. In the first
century A.D., the Greek historian Plutarch wrote about it in “De Facie de Orb
Lunae” (“On the Face of the Moon”), when he hypothesized that the dark areas we
see were seas. Four hundred years ago, when Galileo first turned his telescope
to the Moon and saw its mountains and craters, he too wondered whether the dark
spots were oceans. In “Siderius Nuncius” (“Starry Messenger”), which Galileo
published in 1610, he wrote that the Moon’s “brighter part would represent the
land surface while its darker part would more appropriately represent the water
surface.”
In 1647, after years of observations, Johannes Hevelius
published the first lunar map and painted large swaths of the surface blue. Four
years later, the Jesuit astronomers Francesco Maria Grimaldi and Giovanni
Battista Riccioli published a map of Moon that codified the nomenclature that is
still in use, calling the depressions maria or seas.
Over the next two centuries, the idea of a Moon awash with
oceans was kept alive by astronomers and authors, from William Herschel (the
discoverer of the planet Uranus) to Jules Verne (“From the Earth to the Moon”).
Then, as astronomical telescopes got better, it appeared that
the Moon is airless and waterless. And a lunar atmosphere was needed to retain
water since sunlight breaks down water into its constituent hydrogen and oxygen,
and the Moon’s weak gravity is unable to prevent them from escaping. Even if
there had been water on the Moon at one time, it would have escaped long ago,
the thinking went.
Yet some astronomers refused to give up the idea that the Moon
had some water or, at least ice. The ice would have come from comets which crash
onto the Moon’s surface (comets contain a lot of ice). And, they reasoned, some
of the ice would remain at the bottom of craters and in areas that don’t get
sunlight because of the Moon’s tilt.
The first tantalizing data that ice may indeed be present in
craters near the lunar poles was suggested by the Clementine probe in 1994 and
reconfirmed by the Lunar prospector in 1998. Estimates of the amount of ice on
the Moon ranged from a few million tons of ice to a few billion tons, enough to
fill a small lake.
This is exactly what NASA has confirmed by “bombing” the Moon
last month with one of its spacecraft. Its target was Cabeus, a crater close to
the Moon’s south pole, which never gets any sunlight. NASA’s Lunar Crater
Observation and Sensing Satellite hit pay dirt — the impact dug up significant
amounts of ice from the crash site.
Another spacecraft, the Lunar Reconnaissance Orbiter was
watching, and observed the water. NASA scientists said last week that about
about 25 gallons had been detected, immediately and dramatically changing the
viability of a self-sustaining lunar base.
Water is heavy, making transporting the huge amounts of water
that would be required to maintain a lunar base prohibitively expensive. Even if
the water on the Moon is present as ice near the poles, it is a much simpler
proposition to get it to a lunar base using, say, a rover, than it is to ship it
from the Earth. A pound of payload bound Moonwards would cost up to $100,000 to
hoist.
In addition to drinking and bathing, the lunar water could be
used for hydroponics to grow plants. And it could easily be broken down to give
oxygen to breathe and hydrogen that could work as a fuel for rockets for the
inevitable Earth vacation.
President Obama will have to factor in the hopes of space
cadets as he decides the fate of NASA’s space programs. The July report by the
Augustine review panel wasn’t encouraging of crewed lunar missions or a
permanent lunar base. The recent announcement has raised the political stakes of
President Obama’s upcoming decision.
Forty years ago, when NASA astronauts Neil Armstrong and Buzz
Aldrin walked on the Moon, it seemed reasonable that the Apollo missions would
be soon followed by hotels in orbit and a permanent outpost on the Moon.
They haven’t happened yet. But the discovery of ice on the
Moon raises hopes again that, some day, humans may indeed live on the Moon.
Source NY Times
March 2010
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Get Fit And Lose Weight In 2010
1.
Fitness and Health Happen One Small Step at a Time -
Most people want to go from
where they are today to being fit, healthy and strong in as short as time
possible ... WAIT,
slow down !!
Start slow ... one step at a time.
Start with making an appointment with
yourself for 15 minutes a day of exercise, cut out a few snacks ... get use to
it ... make
it a part of your lifestyle and keep going.
Implementing
small changes that take hold as
actual lifestyle changes will have a lasting impact on your life!!
2.
Make an Appointment with Yourself Everyday - The
most important appointment you
make is the one you make with yourself.
What I do is
I make an appointment with myself
everyday for 2 hours and I will not change it for anything or anyone.
If someone asks me
if I am busy at 5:00 I say yes, I have a meeting that I cannot change.
Start slow and make
an appointment with yourself for 15 minutes.
Change
it for nothing.
What could be more
important than an appointment with yourself?
As we
exercise we become more efficient,
we have more energy and better mental alertness.
Gradually increase your appointment
time with yourself to an hour.
3.
Drink Lots of Water - Here is an EASY way to feel
better almost immediately ... have a
glass or two of water.
Lean muscle tissue contains about
75% water by weight. Blood
contains 95% water, body fat contains 14% water and bone has 22% water. Skin
also
contains much water. The human body is about 60% water in adult males and 55% in
adult
females.
Every bodily function relies on ample amounts of
water.
If you wake up and feel
off, drink a glass or two of water and see what happens.
Drinking water can make you lose
weight.
The average person does not consume enough water
so their body "pools" water
because it is concerned that it is not getting enough.
By
drinking lots of water consistently,
your body then goes into the opposite mode.
Its getting
too much and will begin releasing
the large "Pools" of stored water.
4.
Get Excited About Being You - This is one of those
life philosophies that I am passionate about.
All of us
have things about us that we would change but here is the important thing ...
who we are today is exactly who we made ourselves to be.
How do we get excited about being ourselves?
Health,
fitness and an exciting lifestyle is derived not stepped into.
Its like looking at your beautiful neighbors garden.
How did it get that way?
Well, he or she probably
spent a lot of time and effort to get it that way ... if you want one just like
them, you need to spend some time and get excited about doing it.
Start off with the small things ... one step at a time.
Make changes in your life gradually and realize that as we implement some
positive lifestyle changes, amazing things will happen.
If you do not start what happens?
Thats right, nothing.
5.
Take Your Bodybuilding Magazines and throw them in the
Garbage - Bodybuilding is a sport that should be akin to Wrestling and Circus
shows. Any sport that requires its athletes to consume
and inject chemical concoctions to grow abnormally big and to force the body
down to a near death 5% body fat level is not fitness or the embodiment of
health ... it is the erosion of health.
There seems to be
confusion with regards to lifting weights and bodybuilding.
The two are very different.
Most of what is
preached in get big magazines is not what the average person seeking a healthy
lifestyle should be doing or in any way strive for.
I
have no respect for a sport or a fitness regimen that is in essence, a chemical
contest. Health and fitness is a lifestyle that is
grounded in sensible and practical choices that make us healthier and increase
our quality of life.
Muscle Flex Inc. as well as I,
strongly opposes what is preached in the bodybuilding lifestyle.
It has become nothing less than a circus side show or another wrestling
event.
6.
Do Isometric Exercises Throughout the Day ... In the
Car, At Your Desk ... Anywhere - Isometrics are defined as exercises done in
static positions, rather than being dynamic through a range of motion.
The joint and muscle are either worked against an immovable force
(overcoming isometric) or are held in a static position while opposed by
resistance (yielding isometric).
So for example, you are
at a red light ... place your hands at 9 o'clock and 3 o'clock on your steering
wheel ... force your hands together into the center and hold that flexing
position for a few seconds.
Now pull your hand apart and
hold. In essence you are pushing and pulling against an
immovable object.
Isometric exercises are amazing for
burning calories and toning muscles and you can do them anywhere.
You can work your abs anywhere anytime ... the mere act of flexing your
abdominals is an extremely effective at trimming the body fat and the great
thing is that you can do it anywhere and anytime!!
7.
Get lots of Sleep ... But Not too Much - Everyone
seems to be different in how much sleep they require.
Studies have shown that the amount of sleep a person needs is very much based on
a persons genetics and physical makeup.
Regardless, sleep
is an important part of the healing and repair process of the body.
Not enough sleep can result in a diminished mental capacity, low energy
and a weakened immune system.
Too much sleep and we begin
to feel chronically tired.
A good rule is the 7-8 hour
rule. I am also a big fan of the early to bed, early to rise mantra.
One other important point with regards to sleeping is never sleep on your
stomach.
I highly recommend that you buy a body pillow
and sleep in the fetal position ... it is extremely comfortable. Source:
Mucleflex.com
January 2010
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Pure Blue Takes Green Step With Recycling Collection Service
Pure Blue Natural Spring Water has enhanced its commitment
to the environment with its proactive approach to PET and glass bottle
recycling.
The Cornish, carbon neutral natural spring water is
proactively tackling the post-consumption issue, helping to close the recycling
loop and ensure that fewer glass and PET bottles end up in landfill, thanks to
its recycling pick-up services.
Pure Blue Natural Spring Water commits to collecting glass and
PET bottles from corporate and on-trade customers, scheduling pick-ups in line
with upcoming deliveries in order to minimize its carbon footprint, while also
eliminating a recycling cost and burden for its client base. Once removed, Pure
Blue uses local services to recycle the bottles, feeding back into the first
phase of environmentally minded production.
“We created Pure Blue from a love of water and our natural
British surroundings,” said Pure Blue co-founder, Richard Lawrie. “The
environment is always front of mind, therefore we constantly look at new ways to
incorporate additional environmentally responsible processes. Our recycling
service gives customers a burden-free solution to PET and glass waste
management, while giving us peace of mind that we’re helping the environment
even further, both pre- and post-consumption.”
February 2010
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The Facts about Bisphenol A (BPA)
America's non-alcoholic beverage industry is committed to
using products and containers that meet or exceed all government health, safety
and quality standards. Recently, questions have been raised about
bisphenol A (BPA), a chemical used to make a type of plastic known as
polycarbonate and epoxy resins, which are sometimes used as can liners for food
and beverage containers.
The beverage industry's products and containers are safe and
pose no public health risk, including any alleged risk associated with BPA.
Can manufacturers rely on can linings, which may contain
trace amounts of BPA, to prevent spoilage and protect food and beverages from
direct contact with the can. However, these trace amounts are virtually
eliminated during the curing process which results in the protective polymer
coating. In fact, the U.S. Food and Drug Administration (FDA), the
European Food Safety Authority (EFSA) and other government agencies around the
globe have found no public health risk associated with BPA in any food or
beverage.
In addition, plastic bottled water and soft drink containers
are made from a plastic known as polyethylene terephthalate (PET), which does
not contain BPA.
Our industry is proud of the quality of all of our beverages
and their packaging. Millions of people around the world trust us because,
for generations, our industry has made products that are refreshing, convenient
and, above all, safe.
February 2010
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